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Rethinking Prestige Branding: Secrets of the Ueber-Brands

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https://www.koganpage.com/product/rethinking-prestige-branding-9780749470036 Prestige brand experts JP Kuehlwein and Wolfgang Schaefer have dedicated themselves to studying what drives the success of prestige brands. Rethinking Prestige Branding collects their insights. więcej...
Rethinking Prestige Branding: Secrets of the Ueber-Brands