SEO gives your brand credibility. People actually trust Google. Once you’re ranked high, prospective customers are convinced that you’re a brand to reckon with. They will visit your site in their numbers and browse with confidence. Any information you offer will be taken with the seriousness it deserves. Above all, they will buy your products as they’ll be convinced they’re the best. Remember you also have competitors to worry about. These days, millions of prospective customers are on the web. Every brand is trying to get their share of this pie. You cannot afford to be left behind as your competitors rank high in the search engines. However credible your products are, those sites that are ranked above you will be considered first.