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Here at Boulder SEO we know that advertising is the lifeblood of any business, whether it is a real-world business, or one that is online. Driving targeted traffic to the products that you are selling is the secret to making any business a success. If you have a website that sells your products, but very few people have been able to find you, you really only have two choices. You can use paid traffic through Google and Facebook, virtually guaranteeing that you will get visitors that are interested in what you have to sell, or you can use what is called search engine optimization. The reason that people opt for SEO more than they will paid advertising is that it can actually be much more cost effective. Once you have several positions on page 1 for certain keywords, especially if you are in the top spot, the amount of free traffic that you can generate can really make your business successful. Here are the steps that you need to take to use SEO to automate your business. To automate the process of search engine optimization for your website, you need to start with the website itself. It needs to be in a silo structure, with all of your products properly categorized, and specific pages designated for each one. Each page should also target one specific keyword, and the content should be unique. If you have multiple products in the same category, they should all be linked together, along with images and videos which are not only going to help you sell your products much more easily, but it will also help in your search engine optimization efforts.