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Today's customers are mobile. They're always on the go, sending and receiving messages of most types. As a
marketer, you are able to meet up with the increasing mobile expectations of
your consumers with the fundamental practices I've outlined here. These
fundamentals provide a solid foundation for how exactly to speak with mobile subscribers appropriately and comfortably using SMS.
1. Provide above-and-beyond value via "positive disruption." Offer exclusive offers to create a sense of
exclusivity. Avoid sending offers and information that consumers will get in your emails,
print ads, or in your site. Consumers are
extremely connected for their phones and texts are reserved because of their inner circle. If they enable you to in, ensure it is worthwhile for them.