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Andy Bryant and Charlie Mawer discuss what the Future holds for TV Marketing

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https://www.koganpage.com/page/kogan-page-masterclasses Charlie Mawer and Andy Bryant, co-authors of The TV Brand Builders, discuss the future of TV marketing, taking a look at the emergence of new online brands, the 'YouTube Generation' and what the future holds for TV brands in a multiscreen world. więcej...
Andy Bryant and Charlie Mawer discuss what the Future holds for TV Marketing