Rethinking Prestige Branding: Secrets of the Ueber-Brands
https://www.koganpage.com/product/rethinking-prestige-branding-9780749470036
Prestige brand experts JP Kuehlwein and Wolfgang Schaefer have dedicated themselves to studying what drives the success of prestige brands. Rethinking Prestige Branding collects their insights. więcej...